Product-led growth requirements
Note every market gap can be filled with a product offering. These key requirements must exist before we
look at a product solution.
1.
Market landscape: a product needs to be able to serve a
significant percentage of the market and
fill a
gap in the market. Ie/ the solution should serve a significant % of AIP immigration advisors
2.
Model: users must be able to sign up online (
self-service customer acquisition) ie/ solution should
servce smarter working goal of 20% less effort
3.
Channel: how the market will discover the product? Ie/ how will advisors know about the solution?
4. Product: you need a product with a
broad value proposition, and very
quick time-to-value (i.e. low
product complexity).
5
Advisor user group discovery
Discovery on who might make up the advisor user group, and what role they play in Investment
Understand their role and needs: How do they work with investors, or companies who are capital raising?
Interview field guide link: s9(2)(b)(ii)
Interview dates: Monday 8 May – Wednesday 10 May 2023, initial interview group of six ‘advisors’, mix of immigration and investment.
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